Misconceptions about SEO

There are a number of misconceptions about SEO in Internet Marketing circles. Many non-internet marketers that are additionally tasked with “the web page” are often mislead and can easily establish false expectations about what to expect from a SEO effort. These are the top two misconceptions that I see frequently.

SEO Misconception One – SEO is a one-time effort

SEO is not a onetime event; it is ongoing strategy and effort. The initial structure of the site and the addition of metadata will not sustain your long-term goals. The freshness of the site content and having a lot of interest from other sites (backlinks) will outweigh the structure of the site very quickly. You must always be looking for ways to stay fresh and expand your network. SEO is ongoing and takes effort.

SEO Misconception Two – Keyword Saturation

Keyword saturation doesn’t matter to the search engines, what matters is relevance. The number of keywords on the page will not help if the information you are presenting is difficult to read and doesn’t make sense to the audience. Google is smart enough to pay attention to this and will ignore keyword stuffing. Keeping your URL, Content, and Metadata relevant to each other will make a huge impact on your SEO effort.